Light Art Museum Eindhoven
Light Art Museum is the new name for Centrum Kunstlicht in de Kunst located in Eindhoven. It's a museum about modern art with light as an important part. For this museum I created a new identity. The logo is made by playing with light, and the coprporate identity is printed on paper that reacts with light. When the paper is in contact with direct sunlight the paper turns slowly to black, to prevent the text to turn unreadable it can be treated with a special chemical fluid.
''The identity is constantly changing because of the reaction with light.''