Synthetic Sequence.

A conceptual idea to stimulate the creative mind of people while reading posts on social media. Which eventually evolved into a typeface that stimulates the right hemisphere of the human brain.

Synthetic Sequence.
We live in a world where social media affects our lifes on a daily basis. We scroll through much information and read as fast as possible. Analysing text happens in the left hemisphere of our brain, but creative thinking and our imagination takes place in the right hemisphere. Because of the sequence and speed of online information at social media the right hemisphere has not enough time to activate creative and imaginary thinking.

                           ''To stimulate our right hemisphere I made a typeface
                                          that is especially designed to trigger this part of our brain.''
This is my graduation project for Bachelor of Design in visual communication and graphic design at Academy of Fine Arts and Design AKV|St.Joost in Breda, The Netherlands.
Presented during the graduation exposition at th School of Fine Arts and Design AKV|St.Joost in Breda.
Back to Top